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Apr 11, 2020

Traditional marketing teaches the four P's:  Product, Price, Promotion, and Place.  In today's podcast, Rick and Nancy discuss Place or Placement and how to get full scalability.  

Make sure you are asking yourself these questions:  

1)  Where are your target customers shopping?

2)  Are they shopping online and on what device?

3) Are they engaging on social media asking questions?

If you aren't content with single-digit sales growth then it's time to add another sales channel or change channels altogether.